Don't Judge an Apartment by Its Photos
- Yitz Friedman
- Jun 23
- 3 min read
GOOD NEWS, BAD NEWS, GOOD NEWS
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A rabbi from Dallas, Texas once told me a joke — and he told it like this:
A rabbi stood in front of his congregation and said, "I have bad news, good news, and bad news."
"The bad news is: we have a leak in our roof, and it's going to cost fifty thousand dollars to fix."
"The good news is: we have the money."
The entire congregation let out a sigh of relief.
"The bad news," he continued, "is that it's in your pockets."
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Yesterday, I experienced something similar — but quite the opposite. Mine went: good news, bad news, good news.
THE GOOD NEWS
After searching a specific area for one of our clients for many, many weeks, we finally found a property that — from the videos and pictures — looked like exactly what they were looking for, in exactly the location they wanted. It had the right number of bedrooms, the right layout, and everything had that clean, shiny, American look our client loves. The price was a little high, but they were willing to go there. We were excited.
THE BAD NEWS
When we finally got inside the apartment, it was a different story. The photos weren't photoshopped — it's just that they must have been taken before the last tenant moved in. The apartment had been badly worn over the last couple of years, and the wear and tear was significant. On top of that, there was water damage in multiple places. At first glance, the whole thing looked like it was going to be a dead end.
We were pretty down and out.

THE SECOND GOOD NEWS
This is where having the right team makes all the difference.
We said to ourselves: we work with a great contractor right here in this area. Let's get a second set of professional eyes on this place. Sure enough, because of our ongoing relationship with him, he was able to come over within half an hour.
He walked through every area of damage and wear, and his assessment changed everything. The property has the right layout and the right square meters. Getting it back to the condition shown in the original photos and videos would not require a massive investment — certainly something that could be factored into the negotiation.
What looked at first like a complete waste of time, through the eyes of a professional, turned out to still have real potential.
We're not done yet. Water damage in Israel can be serious — and sometimes what's visible to the naked eye is only the beginning. We'll be bringing in a specialist for a deeper inspection before moving forward. But if the numbers work out and the sellers are willing to negotiate the cost of restoring the property to its original condition, we may just have a win-win situation for everyone involved.
We'll keep you posted.
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This is what we do at Jerusalem Buyers Office — we don't just find properties. We dig in, bring the right professionals, ask the hard questions, and make sure our clients never pay for someone else's problems.
Exclusively representing buyers.



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